Krupp General Contractors of Madison, Wisconsin has been in business since 1976. They’ve co-ordinated the construction of a variety of buildings in Madison and
neighboring municipalities, ranging from office and medical buildings to restaurants, theaters and residential apartment homes. Their clients have included the University of Wisconsin, Food Fight Restaurant Group, Meriter Health Services, as well as Summit Credit Union and the Wisconsin Energy Center. Their chief areas of focus and commitment are sustainability and green building practices, also renovating and revitalizing areas of mixed use development.
neighboring municipalities, ranging from office and medical buildings to restaurants, theaters and residential apartment homes. Their clients have included the University of Wisconsin, Food Fight Restaurant Group, Meriter Health Services, as well as Summit Credit Union and the Wisconsin Energy Center. Their chief areas of focus and commitment are sustainability and green building practices, also renovating and revitalizing areas of mixed use development.
The rebranding of this well respected company called for modern minimalist styling and an elegant, sophisticated color palette. Subtle rendering of an architect’s blueprint accompanying professional photographs of the buildings, taken from perspectives to highlight their most outstanding features and given a duotone color treatment serve as a polished background to the website. This, along with dynamic geometric graphic shapes work to frame and give emphasis to smaller overlying call-out photos. Strong intersecting diagonal lines suggestive of spotlights further showcase the company’s work, lending a sleek, forward thinking atmosphere.
SKILLS
Concept Development
Typography
Layout
Visual Identity
Logo Redesign
Photo Editing
Photo Treatment
Brand Presentation
PROGRAMS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
