To give the Milwaukee County Zoo website a fun new look, images of the animals were rendered in watercolor style, and featured throughout the homepage as if popping in from the sides of the screen. Hand-painted watercolor images simulating jungle foliage create a background atmosphere of nature, adventure, and wonder. Viewers are drawn into the page and encouraged through the use of specific graphics and call-outs to navigate the site further to find basic information such as hours, admission, and parking, as well as daily activities, special events and an area to browse images of many of the zoo’s over 3,100 mammals, birds, fish, amphibians, and reptiles.
