The Golden Dumpling is a fictitious restaurant and food truck serving Chinese dumplings. An expectation of this project was to design a logo and other branding elements to communicate the key adjectives “hot” and “spicy”. Another criterion was to use a pattern for the truck wrap. For this design, hand drawn caricatures personifying dumplings and ingredients - like red pepper - used to make dumplings were drawn in pen and ink, then scanned and vectorized in Adobe Illustrator. These images were then composed to create a motif of happy dumplings engulfed by flames and surrounded by swirls of steam, which was then used to make a pattern. The Logo design with it’s “shining” dumpling was inspired by logos created by legendary designer Louise Fili.
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